The Sunyangju “Reborn Rich” Jin Yang-cheol Edition is a premium Andong soju package created through a collaboration between Daedongyeojudo, a traditional liquor curation and distribution company, and the popular webtoon . This special edition connects Chairman Jin Yang Chul’s visionary insight portrayed in the story with the heritage of Hoegok Brewery, a renowned Andong soju producer with a 123-year legacy spanning four generations. The package includes “Sunyangju,” a premium 10-year aged Andong soju, a Bangjja Yugi shot glass engraved with the Sunyang Group logo, a photo spread featuring Chairman Jin Yang-Chul and his grandson Jin Do-jun, and a message card from Chairman Jin Yang Chul. Altogether, it reflects the webtoon’s worldview: “Built over generations, grown over generations.”